Case Studies


Logo / Website / Business Stationery

Orthopaedic surgeon Mr Matthew Dodd approached me to design and build a logo and website for a new project he was launching with a colleague - a series of exclusive retreats in beautiful locations, aimed at providing lifestyle and wellness support for fellow medical professionals.


Matt's goal was to provide a unique forum dedicated to the wellness and happiness of fellow medical professionals. Created in conjunction with several of Matt's medical peers, WellMedix was conceived to provide a no-pressure forum, taking place in various locations several times each year, whereby like-minded medical professionals could meet in a relaxed and stimulating holiday environment and share their learnings, tips, and advice for coping with the unique challenges and pressures of a career in medicine.

Matt had already decided on the name WellMedix for the project, and his vision for the logo was simply that it should project a sense of wide-ranging emotional and geographic scope - hence the sun, mountains and sea - to reflect the wide range of medical specialties and challenges the forum was intended to cover, and the varied locations the forum was eventually intended to take place in.

Once the logo, typography and colour scheme were approved, the website evolved as a series of levels, each depicting different geographical strata and leisure activities, again reflecting the wide-ranging specialties, locations and activities the forum was intended to include.

What The Client Said

Steve has built and maintained all my websites for the past decade and they get rave reviews from my patients and compliments as well as some jealousy from colleagues and competitors. The new WellMedix site is already looking to work well for this new venture.
Matthew Dodd, Co-Founder, WellMedix

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